PDX Global converts digital assets to cash at POS: NYT

PDX Global and its CEO came to us to build visibility for the company prior to a roll-out of its payments gateway enabling retailers to take crypto payments that are instantly converted to cash, with no exposure to crypto volatility. We conducted an educational and thought leadership campaign that leveraged "newsjacking" of related headlines, where the CEO was able to comment on industry trends and indirectly make the case for adoption of the product in advance. Using this methodology we were able to secure coverage in the New York Times and Business Insider.